Three Ways to Maximize Impact—a Discussion with Jeff Raikes

Jeff Raikes, co-founder of the Raikes Foundation, and Fred Kaynor, Vice President of Marketing and Business Development for Schwab Charitable, discuss a strategy that can help donors increase their charitable impact. Jeff outlines three important tenets:

• Choose a cause you are passionate about
• Research causes and charities to understand how you can make an impact
• Continue to learn about the causes you support