Purposeful Travel

Purposeful travel is using travel as a shared family experience designed to strengthen the family's common purpose. There are endless opportunities for a family to engage in purposeful travel without at the same time holding a family meeting.

A purposeful trip can cement bonds between family members, and contribute significantly to sustaining the family’s values, legacy, and wealth. A family may plan a trip with any number of goals — all with the intention of strengthening the family unit. Some suggested goals for purposeful family travel are set out in this article that include ways to enhance the concept of family heritage and a meaningful work ethic, improve family communication, increase financial intelligence, place next generation business succession into context as a global citizen and giving back to the community.