Voice of the Wealth Owner: Brains and Family Business - Active Research in Disruptive Times

How do families manage dynamic-and often disruptive–environments? Sam Barnett, a neuroscientist and mathematician, shares how he approaches changing times with active research. His family has been innovating for over a century and has seen its business evolve from a Chicago garment factory to America’s largest provider of medical supplies and solutions. Today, Sam and his team study diverse signals from brains, markets, web sites, and other sources to understand how advertisements influence consumer minds and how unusual data can forecast stock market behavior.