Understanding the Cultural Magnet Factors for the Millennial Generation

Gen Y, or the Millennial Generation (those people born from 1982-2000), present some very specific challenges for wealth advisors. While wealth advisors have spent most of their careers successfully building and managing relationships primarily with their Baby Boomer clients, these same wealth advisors stand to witness the greatest transfer of wealth from those Baby Boomer clients to their Gen Y children. These same Gen Y children have different values and priorities than their Boomer parents. They respond to and are motivated by different things. Keeping wealth management clients across generations will require a variety of skills and an understanding of what drives this new generation. 

 

 

Dr. Gustavo Grodnitzky, well known as Dr. Gustavo, will define and give specific examples of five cultural “magnet factors” that engage and retain millennials. Participants will leave with specific action plans outlining what steps are required, strategically and tactically, to implement their "magnet factors”. These steps will be outlined for each member in a readily accessible format where participants can refer to their plan on a daily and weekly basis.