Integrating Sales: How to Build a Referral Culture

In his most recent book, To Sell is Human, author Daniel H. Pink indicates that according to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. More than fifteen million people earn their keep by convincing someone else to make a purchase. But that if you dig deeper, a startling truth emerges: “Yes, one in nine Americans works in sales—but so do the other eight out of nine. Whether we’re entrepreneurs persuading funders, employees pitching colleagues, or parents and teachers cajoling kids, we spend our days trying to move others.” Says, Daniel Pink…we’re all part of the “moving business”.

In an interactive workshop, Alexandre will lead the group in the process of buidling a referral culture and how that culture can support your "moving business" effors.