International expansion: A roadmap to successful growth for entrepreneurs
Overview
Today even very young companies are often international — many entrepreneurial ventures are “born global” in terms of their supply chain or customer base. However, there comes a time when an entrepreneur will decide to make the push into an overseas market in a more formal way, working to establish a presence in that jurisdiction. In fact, a study in April 2015 revealed that 84 percent of companies are expected to focus on their M&A strategy for overseas expansion in the next 12 months.
This report outlines some of the key drivers for successful international expansion — the factors to be assessed when entering a new market, the options for doing so, the best routes to success and the pitfalls to avoid.