Baron Insight: The Impact of Millennials on the Consumer Discretionary Sector

There is a lot to like in the Consumer Discretionary sector, particularly for investors in search of companies with significant growth opportunities and sustainable competitive advantages. With millennials currently representing over a quarter of the U.S. population, their tendencies will have a growing influence on equity markets and play an increasingly large role in the performance of consumer stocks over time. Digitization and the growth of the experience and leasing economies are a few secular developments we have identified within Consumer Discretionary.