Winning in Maturing Markets

At the beginning of 2016 many growth markets were experiencing a drop in economic performance and weaker growth predictions, which led to several commentators and investors questioning the future role of these markets as leaders of global growth. In their view, the growth markets’ era was over. However, growth is now projected to return to certain developing markets by 2017—most notably Brazil, Nigeria and Russia. From this vantage point, growth markets are not ‘volatile’ in the developed markets sense, but rather ‘maturing.’ In fact, global growth predictions indicate the dawn of a new era for growth markets from 2017 onwards.