The William Rosenwald Family Profile

Julius Rosenwald, the organizational and merchandising genius responsible for the extraordinary growth of Sears, Roebuck & Co., had five children, the youngest of whom was William. When Julius passed away in 1932, he left a single organization which was responsible for the oversight and management of his children's affairs and assets. In 1946 William, who prefers to be called Bill, left that office to found his own organization. In 1974 with the decision by Bill's three daughters to continue the family office into the next generation, it evolved into what is known internally as 2400 (since we occupy the 24th floor in our office building).