What is Risk?

Risk has many dimensions and individual investors tend to equate risk with loss of capital. That definition of risk may actually lead an investor astray and hinder his or her ability to meet long-term objectives. Rather than attempting to avoid risk, successful investors embrace and manage it. For private investors, one of the keys to success is setting strategic investment goals and remaining focused on the long term, without being distracted by short-term noise. Although the presence of risk may prevent an investor from meeting investment objectives, it simultaneously offers the possibility of higher returns.