The Twitterization 2.0 Trend Shaping Innovation in Asset Management

Technology has transformed how businesses communicate with—and learn from—their customers. Despite historic hesitancy on the part of many asset managers, driven in large by regulatory concerns, social networks play an increasingly pivotal role in the industry. Investment management functions such as idea generation, portfolio monitoring, and trading may attract the most interest, but social media is infiltrating the industry in other ways as well.