Thematic Investment Opportunity—The Monetization of Social Media

Despite the concerns regarding the amount of user data collected, the social media industry is a powerful growth engine, with one million new users reported daily. With a growing preference for a more personalized and relevant online experience, companies have come to realize they will need the insights of younger generations to better market their brands, retain customer loyalty, and be competitive and profitable. The surge points towards the monetization of social media and a long-term growth opportunity for investors.