Socially Responsible

If your organization still doesn't have a social media policy, it is time to create one. "Every organization should have a social media policy that enables it to optimize the opportunities that interactive social media sites present while minimizing the attendant risks," says Kristen Werries Collier, a partner with Novack and Macey ILP. Smart Business spoke with Collier about those risks and how to develop a workable policy to minimize your exposure.