Responsible Investing without the Hype

The main threat to responsible investing (RI) is the very success of the idea itself. There are now so many investors looking for RI investments that the usual financial industry fraudsters and unethical salespeople have come out in force. But with serious diligence, caution—including being aware of “greenwashing”—and tempering the emotionalism that the financial industry preys on, you can guard against the hype and being taken advantage of.