The Pre-Retirees: Changing Minds, Changing Needs

Under their tag as Baby Boomers, the Pre-Retirees have always been different. In the insurance sphere, that difference shows itself as a change in perspective that entails new requirements. Whether to downsize and how, what legacy to leave, and similar questions that call for more than advantageous sales. To provide the added-value advice and service they need, financial advisors must look at their Pre-Retiree clients’ lives holistically in collaboration with risk and insurance advisors.