From Philanthropy to Social Investment: A New Way of Giving

Demographic shifts are poised to bring about significant changes in the philanthropic market, and this evolution is being accelerated by the emergence of newer, more dynamic models for giving as Generation X and millennials take over the charitable giving from their parents and grandparents. With a new generation of philanthropists seeing themselves as social investors, non-profits must also redefine their philanthropic mission and strategies toward a “for-purpose” path. Together, social investors and for-purpose organizations can create blended portfolios that best reflect their specific value sets, with the goal of finding new ways of solving old problems.