Philanthropic Purpose: Defining Your Motivations, Values, Principles, and Priorities

Overview

Why do you and your family want to give? While it can be difficult to answer, defining and articulating a clear philanthropic purpose should be your north star. Designed to help take stock of your values and understand the passions and experiences that have shaped your family, this primer is the first in a series of seven about the Family Giving Lifecycle by the National Center for Family Philanthropy. 

The remaining six series of the primers and related resources are available here and orients donors toward effective outcomes at each stage:

For more on defining and translating the motivations and values underpinning an effective family philanthropy strategy, watch the accompanying webinar to learn how to facilitate productive conversations on motivations for giving and how to successfully carry forward values across generations.

Advisor Thinking