Passive Voice: As Index Investing Grows, So Does Active Ownership

Passive doesn't mean indifferent. Often people lose sight of the fact that while passive, or index, investors have made a choice to diversify and trust the market to reward them for their investments in the long run, they still want positive performance. And influencing corporate behavior for the better is a key way for them to achieve that. As assets continue to flow from active management to index investing, passive shareholders will still hold companies to account.