Measure Employee Behavior, Not Just Sentiment to Drive Successful Transformation

When companies gather and use behavioral insights to accelerate behavioral and cultural change, they can have a positive impact in their company’s vision, priorities, work environment, and more. By understanding what employees are doing—in addition to how they are feeling—companies can address the people and culture issues that can hold back transformation and value realization. Here, we identify five key steps to using behavioral data effectively to support and foster a successful cultural transformation in your workplace.