Investment Outlook: Fall 2012

This issue of Eton's Investment Outlook explores the concept of confidence level, using the familiar example of airline travel to illustrate our need for higher confidence levels in certain activities than in others. An investor’s level of confidence, both desired and actual, is a key driver in the Goals-Based Investing framework. This article describe how confidence levels are a function of our priorities, our time horizon, and the amount of portfolio risk we assume when investing.