Forging Ahead: 2025 Business Owner Benchmark

Despite a lack of economic optimism for 2025, business owners are forging ahead with big plans and hope that their businesses continue to thrive for the next 100 years. With a look toward the future, this benchmark report provides an inside view of how a wide range of business owners and entrepreneurs are navigating dynamic economic and technological landscapes. Discover what drives them as they face an evolving set of challenges—and opportunities that include exploring structures that foster entrepreneurship as part of cultivating the next generation, pursuing an alternative ownership strategy, and investing in artificial intelligence.