B Corporations: Finding Balance Between Purpose and Profit, and Connecting with Consumers Along the Way

Sustainable practices and responsible governance are the future of capitalism. With nearly 7 in 10 millennials and 52% of U.S. adults considering company values when making a purchase, B Corporations are making an impact. Some of today’s most well-recognized brands—including Patagonia—are at the forefront of that movement. Learn how to create a B Corporation and align it with your long-term business goals to a social mission.