ASEAN 2015 and beyond: Are German Investors Missing Out?

From an economic perspective, resource rich ASEAN, with its 600 million consumers is one of the most interesting regions in the world. Yet, German companies have to recognize it and position themselves to benefit from its long-term growth potential. Compared with the EU, the level of integration in ASEAN is still at an early stage. At the same time, the level of economic development among the 10 member countries varies widely. Based on the survey findings in this report, German business engagement and investment in the region are expected to rise over the coming years. This report analyzes the perceptions and expectations among German companies as they consider the ASEAN region as an emerging market with long-term business potential for German industry.