Are you Positioned for Growth?

In his seminal guide to combat strategy, “The Art of War,” Chinese military general Sun Tzu wrote, “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Great advice, except many companies tend to confuse tactics with strategy. They know strategy is important, but they consider it an exercise — something performed quickly, sometimes even haphazardly, without assembling the baseline information necessary to develop an effective growth strategy. In the end, they end up with a series of vague goals without a concrete plan of how to achieve them. This article lays out the components needed to develop a sound company strategy for growth.