RECAP: 2019 FOX Spring Rising Gen Forum

Developing Your Personal Brand 

 

 

Presenter:
Dave Loomis, Founder and President, Loomis Marketing, LLC 

Session Description: 

Branding isn’t limited to marketing a product, service, or business. Articulating a personal brand – a statement about who you are and what you have to offer – is a powerful way to direct your career development and control how you are perceived within your family. This interactive session guided participants through the process of creating their own personal brand and explored how they can bring it to life.


Key Takeaways:  

  • Many people don’t think they have a personal brand, but if you have a name, a hometown, went to a school, drive a car, watch certain movies, love a sport, wear a particular brand (or no brand) of clothing, work for a particular company, volunteer for certain causes, talk, write, think, dream or are amazing at something, you have a personal brand. 
  • A brand is a promise of an experience and marketing is everything we do in support of that promise. You can’t choose NOT to have a personal brand. Choosing not to define your own brand means that others will define it for you. It is important to be intentional about how you define and communicate your brand. 

  • The 4-A method of a personal brand involves Assessment, Aspiration, Articulation, and Activation. Assess your past and your present, exploring who you are and where you’ve been; consider reaching out to family and friends to help you get a sense of your strengths. Your Aspiration describes your future goals and the impact you intend to have. The third step, Articulation, is how you describe your personal brand with authenticity and clarity. The final step, Activation, is how you communicate your brand and bring it to life, shaping the external perception of who you are and what you have to offer. 

  • To build your personal brand, make a list of your attributes, what you are best at delivering. Add to that what you want to be known for delivering. Write down some adjectives for how others might describe you. Use this information to shape a unique tagline that represents who you are – your brand. With your tagline, identify your top attributes and impact and you have a personal brand! 

  • Resources exist to help you shape your personal brand, including your social media strategy. Reputation management and crisis communications planning can be important to address any issues that might arise due to unforeseen circumstances. 
     

VIEW THE PRESENTATION SLIDES >
(FOX Members only)