Examples of Conflicts of Interest

• Advisor does not disclose a bias in the purchase or recommendation of particular financial products.
• Advisor counsels both senior generation and younger generation(s) when their interests are not aligned.

Questions Wealth Owners Should Ask to Surface Conflicts

• What percentage of your annual revenue is generated by product sales or referral fees?
• Do you buy from or recommend the purchase of products from any firm that is linked to you by ownership?
• How much new business are you personally responsible for generating each year?
• How do you work with client groups that have some common interests and some seperate interests (such as parents and children)?
• What is your process for understanding the needs of each generation? How do you deal with interests which are clearly not in alignment?
• When alignment is not possible, how is this communicated to both parties?