Boutique Fitness franchises in Atlanta
An entrepreneur was originally backed by Private Equity money, with the intent to buy 6-8 of the top brands in Boutique fitness (cycling, bar, palettes, yoga, rowing, etc.). Mid way through the execution of the strategy, the entrepreneur and a business partner concentrated on the sale of franchises, bought out the private equity and completed the purchase of the 8 brands.
Benefits and Opportunity:
1. This firm provides the marketing, membership strategy, location identification, analytics, legal, and other support to the franchisees to significantly reduce risk of opening non-performing locations.
2. We identified a trusted operator that will initially own 50% of the operation.
3. We will own 50% of the business until/unless operator returns all invested capital at which time we will still own a share of the business.
4. There is an opportunity to invest alongside our family office in this deal.
The Alder Group was formed in 2012 by Patrick Gahan as a 1st generation Multi-Family office with the combined wealth and knowledge of the Gahan, Kolb and Chatterjee families. The families primarily have backgrounds in finance, tech and intellectual property. The Gahan family sold a cyber security business in 2010, The Kolb and Chatterjee families have had multiple exits in tech and IP businesses.
The families have strong ties to philanthropy with a desire to help kids that receive heart transplant live long, healthy, and normal lives. Patrick and his wife started a charity called Enduring Hearts that is projected to fund research at the $10M/year level by 2021. The Alder Group has been an active supporter of this cause as well as several others.
More recently the Alder Group has focused on direct investments in the single family real estate as well as a variety of other hard asset backed investments, as well as early stage venture and opportunistic and high income investing.
The typical practice of the Alder Group is to invest its own funds first to prove out business models and then expand the operations with more general managed investor funds or direct partnerships with other families.